Desert Girl Consulting
Subtitle
Case Studies
Client: Small Business - Palm Springs, CA
Challenge: This well established local business has grown organically over the last 10 years and the owner is now
looking to expand
Approach: Develop and implement a social media marketing (SMM) strategy
Result: Built company website to create a dynamic online presence
Created Facebook & Instagram business accounts
Applied Google Analytics to help the company get a clearer understanding of their customer base
Provides on-going data analysis to drive marketing campaigns
Manage content on social media platforms via Hootsuite
Maintains website content
Client: Startup Company - Singapore, Asia
Challenge: Develop the business concept and add structure to help move it forward
Approach: Create a business plan and introduce a project management structure
Result: Developed a strategic approach
Formed pitch document with outline for a prototype
Identified key resources
Researched potential investors
Created & managed the product roadmap with clearly defined milestones, to ensure goals are met
Client: Commercial Real Estate Company - California, USA
Challenge: During a transition period, the company needed assistance establishing a temporary office, with particular
focus on preparing accounts for tax filing purposes and identify tools to automate processes and increase efficiency
Approach: Introduce technology solutions to streamline and digitizing processes
Result: Migrated financial accounts to QuickBooks Online which allowed real-time data access to accountant
Automated both invoice creation and income / expense tracking
Set-up e-File to scan and store documents
Partnered with the commercial tenants to establish autopay services for rent collection
Client: Boutique Hotel - California, USA
Challenge: Client was dissatisfied with their legacy CRM system and needed help to identify and migrate to a newer technology
Approach: Research appropriate CRM platforms to meet the clients needs
Result: Produced user requirements document
Identified CRM platform that met clients requirements
Migrated historic data to new platform
Defined business processes and provided employee training